Chow Sang Sang, Chow Tai Fook snatch, Tim Diamond suddenly v

Recently, the domestic jewelry industry, "Big Brother" Chow Tai Fook, "Elder Brother" Chow Sang Sang, lonely, have a high profile to enter Taobao Mall, CTF has been developing its own platform for B2C sites, which compete for Mainland Jewelry power Arrest Tim variables.
It is understood that the past two years the development of wind and water domestic jewelry e-commerce brand, Opel Korea initiated by virtue of direct customer model F2C manufacturers, 8 months, sales reached 5,000 million miracle, created by virtue of the diamond bird " Site + experience stores "model, in the growing domestic development.
The industry believes that, Chow Tai Fook, Chow Sang Sang to join, both help to promote the development of jewelry industry-wide e-commerce also means that the domestic to the Opel Korea, birds and other diamond jewelry for the electric providers on behalf of the camp, usher in a new opponent.
Nuggets thousands of online jewelry electricity supplier
With "hot" to describe China's online jewelry market is not too much. Currently, the Chinese Federation of Industry and jewelers from the incomplete statistics, China currently has 1,000 specialized in B2C online sales jewelry company, in addition, many individuals in the major shopping sites online jewelry store opened, there is a single Taobao more than 3,000 individual jewelry store.
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After several years of market tests, produced by Opel Li, birds and other diamond jewelry for the electricity provider on behalf of the well-known brands.
By eliminating the traditional sales channels to store rentals, shopping malls point deduction, online sales of jewelry has a distinct price advantage, plus online purchase have been gradually accepted by consumers, which makes electrical branded jewelry jewelry market share percentage increasing. In 2009 the factory was in transition from the online jewelry retail jewelry Opel Korea, for example, into e-commerce 8 months, sales of 50 million yuan to create a performance, which is the traditional jewelry brands may be 2-3 years to reach market size.
Why traditional jewelry brands touch "power"?
Although the domestic hot e-commerce development, but the market structure is still a traditional jewelry brands. From the Gemmological Association of China, according to the statistics of the Shanghai market, the local election to buy diamond rings online consumers accounted for only 5%.

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Chow Tai Fook and Chow Sang Sang, which one of the best in the domestic development of traditional brands, they are so smooth traditional jewelry market, in the past has not been looked down on the e-commerce, e-commerce market, they believe that China Jewelry immature, compared to 200 billion in traditional markets, the cake is too small.
However, Blue Nile in the United States, ICE jewelry e-commerce brands represented has become the main force in the jewelry market of the most powerful, the greatest threat to traditional brands. At the same time, including TIFFANY, Armani, Hermes and other luxury brands, including the international line, but also began to do business online.
The international transfer of signal to Chow Tai Fook, Chow Sang Sang Hong Kong-owned brands such naturally not be underestimated, although the size of the domestic jewelry e-commerce is still small, but they are inevitable. Therefore, traditional jewelry brands have started to engage in e-commerce, and even set up a special department to promote. diamond diamond.yifei8.net
Competition in the domestic jewelry e-commerce upgrade
China Gem Association experts believe that the addition of traditional jewelry brand, one aspect of e-commerce will help drive the entire jewelry industry to further upgrade. Jewelry e-commerce market currently lags far behind in home appliances, books, apparel and other industries. The strong traditional jewelry brand in this district, is bound to bring the advantages of capital and talent to promote the industry to speed up the pace of development.
On the other hand, the traditional jewelry brand snatch, but also to the existing e-business impact on the jewelry. At present, although the introduction of the diamond bird venture, Opel Korea, with its strong profitability and momentum, the industry's leaders, but their sales volume and strength, and the CTF can not be so far over a hundred year billion sale to rival predators. Chow Sang Sang, Chow Tai Fook and to join, is bound to intensify competition in the industry.
Insiders also believe that the time for decades as a business major traditional jewelry brand, physical store-based sales network quite stable, there are more online retail channel, if you can not straighten out the relationship between online and offline channels, product positioning, price will inevitably lead to a dilemma, his hands cross Bo trouble. In addition, jewelry, electronic access to the network earlier branded, cost-effective business model brings advantages have been the first to enter the consumer's mind, made after traditional brands lost the opportunity to join, can catch up with another problem.

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Of course, in this fast fish eat slow fish, ones devour the small network of sales era, Opel Li, diamond jewelry and other birds in order to model their respective power cut branded market, and strong financial resources to carry traditional brands made after the entry, in the end who eventually dominate the Internet age jewelry market, difficult to draw conclusions, but the intense market competition, the future of jewelry has become inevitable.

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