Customized Experience: jewelry marketing, new schools

Your Starbucks coffee, consumers are sought after, because Starbucks will provide customers with unique shopping experience. When a mature industry to a certain extent, close to the consumer experience must be the entry point for the brand new digging. Has developed more than 30 years the Chinese jewelry industry, strong demand for individual consumption, for the experiential marketing provides an opportunity to quietly start.
Chinese traditional psychological focus on preservation of jewelry consumption, underestimate the importance of design, jewelry, more emotional value to be ignored. In recent years, jewelry homogeneity has been user bearish diversified consumer demand. If consumer demand for personalized jewelry for the domestic consumer market composed experiential prelude, then the global financial crisis has accelerated the outbreak of this market. Financial crisis in Europe and the United States and other major jewelry sharp drop in consumer demand, but export freeze domestic heating, 2008, jewelry sales in China totaled about 180 billion yuan over the previous year growth of 10% or more. According to statistics, the first quarter of this year, China's jewelry sales are rising fast. Analysis of the reasons for sales growth, the Chinese General Sun Fengmin Jewelry Trade said that compared with the old generation of consumers, new consumers pay more attention to the unique nature of jewelry, for some sharp-eyed jewelry business, jewelry brands, such as network EONDI has Through innovative sales model, to provide customized services to adapt to new consumer trends, to promote the domestic jewelry industry entered a new era of experiential consumption. diamond diamond.yifei8.net
Experiential consumption, strengthening the jewelry buying in the user's participation, at present, the domestic consumption of jewelry experiencing rapid development, and the enterprises to follow up quickly, and try some of the more suitable model of experiential marketing have come to the stage. Recently, a new jewelry brand EONDI network aimed listed on the market. EONDI jewelry brand different from other networks to provide services to very innovative, can be said to be experiencing domestic jewelry consumption has been elevated to a new level.
Buy jewelry online, people safety, convenience inevitable questions and concerns. In order to provide consumers with the best online shopping experience, EONDI shopping process design is clarity. Meanwhile, EONDI website also has a very strong integrated search function, users can type of product, gift object, price range and so multiple complex search methods to quickly find what they need jewelry accessories. EONDI launched a unique experiential jewelry customized services, and has set up a professional jewelry designer team to meet individual design needs of consumers. Consumers can EONDI website or custom jewelry to buy, if there is further demand, but also to EONDI line brand experience center, and professional jewelry designers face to face communication. In the Experience Center, the designer will create according to the needs of customers to meet customer needs jewelry design sketches, and full participation in the choice of raw materials, quality assessment, while craftsmen will explain in detail to the customers used in the process of making mosaics technology. And even consumers can participate in hands-jewelry design and production for their own precious stone jewelry, engraved text. diamond diamond.yifei8.net
EONDI customized experiential marketing, innovation and demonstrated a keen grasp on the industry trends, industry experts said that with the personalized jewelry demand continues to climb, driven in EONDI and other enterprises, China's jewelry consumer market will soon be experiencing into maturity.

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