Diamond net sales local rivalry

The earliest domestic jewelry e-commerce since 2002, when the well-known online brand by the United States "Blue Nile (BlueNile)" the impact of moving into e-commerce. China 2000 brand jewelry e-commerce gradually dropped into the millions or even thousands of yuan in online selling of diamonds, many are short-lived, the end result can not be profitable and closed. There are some jewelry brand net sales tepid, difficult to maintain, many people in China's jewelry net sales loss of confidence.
Recently, a news originator BlueNile Jewelry B2C plotting to enter the Chinese market, local diamond dealer network is the fate of their general concern by the industry. Industry to accept the "Information Times China forces" are special interview that although network operators are now facing off traditional jewelers from China and BlueNile about to enter the dual pressures of China, but in recent years the diamond bird, Crane, Li and other local brands Opel gradually usher in good momentum of development and competitive situation, be sufficient to counter the traditional brand, a new force in the foreign giants. diamond diamond.yifei8.net
Market competition for network marketing inside and outside the big "cake"
China's jewelry industry's Internet sales model germinated in 2000, 2007, online diamond sellers only a few dozen homes, day of trading amounted to only 10 million, but by this year, has reached more than 2,000 conservative estimate of the seller, and its the growth rate of a single product is much higher than general merchandise. Data show that each year about 10 million pairs of Chinese couples getting married, wedding total spending up to 2500 billion yuan, as long as one of the 1/10 for jewelry consumption, 250 billion annual consumer space. For jewelry e-commerce, this is undoubtedly a huge consumer market.
Online sales of diamonds this big popular these days, many people think that this marketing model to create new profit point, some of the traditional channels of doing business have followed suit. But now the name of this brand-name recognition through e-commerce, after the center opened to attract customers to experience freeze marketing model, network marketing business is not only the traditional jewelers to face competition from domestic, foreign supermarket giants to face the situation after the invasion . Recently, the news came as the originator of the BlueNile Jewelry B2C industry in China through acquisition of local jewelry dealer network the way into the Chinese market, which is bound to set off a new round of brand campaigns. diamond diamond.yifei8.net
BlueNile integrity monitoring system more robust, more secure quality. In addition, BlueNile diamond for many end users to provide transparent prices, stock information, has long been known to Chinese consumers. As for the domestic brands in terms of net sales, many online jewelry store, but can not achieve the degree of multi-store sales. The reason is nothing more difficult to guarantee the quality of the network to buy fear, returned after-sales problems and so on. In this market environment, net sales of China's jewelry business if relying solely on online marketing channels, it will be difficult to establish their own brands. The Opel Liti out F2C model, found a development path suited to its own, its 2009 sales to achieve 50 million explosive growth, the 2010 target is 100 million yuan, so that local brands in jewelry e-commerce in place.
Chinese power 1: the diamond from the Internet network marketing business started
A few years ago, Bluenile's success attracted many imitators in China, such as diamonds birds, nine drill, Devine, and Kelan diamonds, which mimic the rapid development of diamond brand for the network.
diamond diamond.yifei8.net

After the first few years of market bedding, diamond jewelry e-commerce as a pioneer of birds have been laying the market foundation. Diamond bird's online custom mode, changed the traditional sales model jewelry (diamond-cutting business - jewelry factory - retail stores - consumers), reduce the retail shopping areas, thereby reducing the cost of intermediate links, and ultimately make profit to consumers, the same quality of diamonds, the price of the network with the traditional stores selling prices of diamonds can vary from 20% to 50%.
China Power 2: jewelry factory among e-commerce
With the jewelry industry competition gradually increased, many brands are looking for new sources of sales channels to improve the profit structure, network marketing business will naturally become a new way to expand sales, we know Li is one of the representatives of Opel. The financial turmoil in the serious impact on the jewelry factory in 2009, achieving 50 million annual sales growth of blasting, the 2010 target is 1 billion yuan. diamond diamond.yifei8.net
Opel Korea, the peer trying to copy, many jewelry factory in Shenzhen began to use the Internet to sell diamonds, there is a business or even follow the example of Opel Liti out "M2C" (from mine to consumer) e-commerce model jewelry.
According to industry analysts, manufacturers turned to the retail market has many advantages, such as products, processing technology, R & D ability, can keep abreast of consumer demand, so the new products to market quickly.

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