Nine drill CEO Thomas: Overseas OEM sold 1,000 diamonds per

Nine drill Thomas: Overseas OEM sold 1,000 diamonds per month next year, funding $ 13,000,000 in March, "there listing plan"
Profile of Thomas
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Nine drill CEO
Hobbies: travel, finance and investment
Motto: Every day a little bit of progress
Life philosophy: focus, persistence, positive
Diamond, a beam of light in the thousands of cutting edge, crystal earth millions of years, a symbol of eternity, happiness, dreams, life, beauty and tension, is the point of the eye of every woman to make.
Nine drill Vicenza Jewelry Trade (Shanghai) Co., Ltd. is the first online diamond sales service providers, was established in March 2005. In 2009, nine appointed Thomas as the new drill CEO, just one year, Thomas led the diamond nine rapid advance, with 2009 sales of nearly 2 million, compared with 89% growth in 2008; Up to now, 2010, with annual sales of more than 2009 increase of 40%.
360 ° professional experience
Thomas took office, that is, a series of nine drill radical "change."

diamond diamond.yifei8.net


"In the past year, we reviewed every aspect, including the price of the product consumers are most concerned about. Our pricing is based on past costs, gross profit accounting, but I think the commodity market prices, not higher than consumers expected. So for us to adjust product prices, but prices are still lower than the competition 5% -10%. "
Thomas said, "all-round, full-contact type services, is the concept of professional experience in the 360 °, it must be from product design, manufacturing and then customized the whole sales process. We value customer contact customer experience for each node. "
Thus, with a series of nine free drilling services: Free global search drills, free custom processing, free professional advice, free global distribution, "We are also committed 7 days processing delivery, and customer orders, each node is an important , such as diamonds issue, arrived in a place, complete the mosaic and so on, our system will automatically send SMS alerts to customers. "
Nine drill overseas OEM model, 360 ° is an important part of professional experience. Nine drill one of the shareholders of the United States is the world diamond prices RAPAPORT makers, KPCB, Qiming Venture Partners, and Qing dynasties Group is a leading international investment firm, nine drilling venture with the four top international shareholders in the industry background, its overseas OEM help a lot. "Nine diamond couple ring, are a series of factories in Germany Puerfuci Heim complete customization, K metal products co-operation with the K-gold, sterling silver product line is produced in the Italian province of Tuscany, gold and silver workshop. "
diamond diamond.yifei8.net

In addition to OEM quantities of the same section, but for the procurement of foreign plants solitary future direction of drilling is one of nine.
Adjust the structure, reduce labor costs
Second half of 2009, Thomas led the diamond nine IT systems (nine drill network) to improve the upgrade, the official website of the new revision, greatly enhance the website traffic, increase more than 69% before the transformation, offers the same kind in the online shopping ALEXA flow of diamond retailers ranked first, the customer conversion rate online shopping process is also from the previous 1.52% to 4.26%.
Web site upgrade also significantly reduce the labor costs, "our entire operations team, the management only 43 employees, the company has only 121 individuals, more than 600 employees diamond bird, labor costs are very expensive now, if you manual operations team is too large will increase your costs, you do not have a price advantage. So for us, one is to focus on the core interests of consumers operate. On the other hand, we need to streamline all of the operating costs, making our prices more competitive. " diamond diamond.yifei8.net
Most of the organizational structure of e-commerce company, is the process by network management to set up, "I used the traditional brands in the operation is completely managed by function modules that line, a small team from the ground control in the end, very streamlining. But in the L'Oreal do, to do nearly 30 billion a year, how many people marketing it? To a dozen. I later discovered to have it done on both sides of the advantages of process management is very clear lines of responsibility are very clear, modular management efficiency is very high, very fast, no fancy drum pass. "
Combine their experience, Thomas optimize the organizational structure of nine drill, "is the usual mode of management by function to distinguish between organizational structure, the establishment of new projects met, we will set up a temporary inter-departmental project team to address a number of unexpected and a number of additional items or events, for cost optimization done a great contribution. "
Nine drill now sell 1,000 diamonds per month, plus sales of gold products such as year, nearly 2 million in revenue. diamond diamond.yifei8.net
Direct Marketing e-commerce channels
Thomas believes that the future e-commerce will be very strong as a new channel, again broken down the Chinese market. E-commerce direct marketing channels will become the department store channel, store channel, channel supermarkets, convenience stores outside the fifth-largest channel for channel mode, "and the amount may be very large."

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