Shenzhen gold jewelry enterprises play the culture card

WASHINGTON (Xinhua Ding Wei Wu group) to 100 leading enterprises such as the Thai representative of the Shenzhen jewelry industry, is moving from traditional manufacturing towards a deeper cultural meaning of brand building. Yesterday the opening of the Shenzhen International Jewellery Fair, Shenzhen 100 Thai Jewelry Co., Ltd. launched the "100 Thai Harmony disk", for the first time in the industry into the Chinese traditional culture "Harmony concept" for the Shenzhen jewelry brand add more cultural nurturing gene.
At present, Shenzhen has become a center for jewelry manufacturing. "100 Tai", "green", "Zhou Dasheng", "Millennium Star" and dozens of home grown brands in Shenzhen, China has won the title of famous or well-known trademarks in China, the number and visibility of the brand jewelry industry leading giant in the nation, and radiation to Europe, America and Southeast Asia. According to statistics, Shenzhen, processing volume of gold, platinum processing Liangjun Shanghai Gold Exchange account for the whole year the amount of gold jewelry for 70% of turnover, the Shanghai Diamond Exchange diamond accounts for the year with a turnover of 60% to 70%. Only 100 Thai jewelry company in Shenzhen, this year's gold processing volume is expected to exceed 100 tons on, for several years remained the world's largest gold jewelry manufacturing business. At present, Shenzhen jewelry is the implementation of regional brand strategy, to have been part of Chinese famous enterprises and potential business, as Shenzhen's "jewelry national team" for support. By 5 to 10 years of efforts to consolidate the Shenzhen "of Chinese jewelry manufacturing capital of the" status based on creating a "Chinese jewelry brand is."
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"Upgrading of traditional industries, improve the gold content of an important part, is building brands. "100 Thai jewelry company has said. In this jewelry show, 100 Thailand launched Hop theme, The Joy Luck Wedding hundreds of models such as the latest design of products, a comprehensive interpretation of the brand culture of harmony. Among them, 100 Thailand launched the first "Harmony disc" became the biggest show on one of the highlights. The product from ancient Sinan, Book of the compass and octagonal plate in the ancient classics of visual symbols, with different materials, technology, shape, color and diversity to achieve a total value added visual effect.
Cao Yang, Shenzhen Institute of gold jewelry, said to 100 Thai as the leading jewelry companies in Shenzhen, in the field of jewelry into the more cultural elements, embodies the entire industry, from traditional manufacturing to fashion forward brand, thus promoting the jewelry industry in Shenzhen upgrading, and enhance the competitiveness of the Shenzhen jewelry brand.

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