Cheng Yu-tung's ＂Chow Tai Fook Jewellery＂ Legend

Cheng Yu-tung Hong Kong Super Fugu folks to start small business
Cheng Yu-tung, Hong Kong ranked third Super Fugu, personal net worth of 300 billion. Hong Kong people will hear his name and a household name, "Chow Tai Fook Jewelry" link. He's in Hong Kong New World Group is set hotels, real estate, gold and jewelry industry, all-round development of diversified multinational corporations.
Cheng Yu Tung poor rhetoric, do not know him, always thought he was behind the brilliant performance of countless luck. In this regard, he said: "A person's life, lucky run into one or two is possible, but can not always lucky. If you want to always be lucky, you have to pay the eternal 'handling' and 'honest', that will always accompany you so lucky. "
Cheng Yu-tung, though they have the brilliant today, but there have been hard to get through those poor childhood. August 27, 1925 He was born in Shunde County, Guangdong Province (now in Shunde City) a poor family. A small child, his father opened the family shop subsistence alone. Original parents hope that he specializes in studies, but had only a junior high school will be forced to drop out of school. 13 years old, as Japanese troops invaded Guangzhou, Hong Kong, millions of people affected by war-torn intrusion, food and clothing unstable lives are at stake, have pro-investment by overseas friends. At that time, Macau is a Portuguese colonial possessions, as many Japanese immigrants in the Portuguese colonial rule in areas of South America as an alien, therefore, except for Japanese troops did not dare to trample on Macau. Left with no alternative, the father son Zheng Jing-yi will also be sent to Macao, to the friend opened Chou, "CTF" gold shop to when folks.

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First manufacturing 9999 Gold
Jindian be a special kind of industry, I do not know exact details of who the boss is absolutely not abused. Chow Cheng contacts with deep, thoughtful Chow Ah Tong gave a young age to leave a good impression, catching up, "CTF" goldsmith just lack a reliable man, they accepted small Ah Tong.
Gold shop and the great guys and the small guys, small guys is that when fatigues, Cheng Yu-tung from the boots dry, the daily sweep up dust, wash the toilet, pour a spittoon and other cleaning work inside and out , and all was ready, he was late again and the big guys to do business with the shop door. For a 14-year-old children only for this period of hard work is extremely busy, but sensible little Ah Tong was an eye-thinking to live up to the boss's "not abandoning grace", honest, diligent, diligence Ken work.
"CTF" due to join the late goldsmith, it is not known at the time store. Check In Soon after, Ah Tong, the hard-working wisdom embodied in the work gradually being appreciated by the Chou. One day, Chou Ah Tong sent a relative to the terminal access. The pier, the ship from Hong Kong and Southeast Asia continue to shore, the bustling crowd, steady stream. Suddenly, one of Southeast Asia, where traders can find out passers competition for Hong Kong dollars. Many people know this is a good business opportunity, young, small, warm on the ground before Ah Tong has also struck up a conversation, he used a thick accent, Shunde, said: "to Chow Tai Fook goldsmith can compete for reasonable prices." Ah Tong spoke articulate slightly awkward, but in the word of the battle to win trust. Thus, traders looked Laoshibajiao Ah Tong, came with him, "CTF" created a new business. Later, Chou Ah Tong was found in this area seems extraordinary wisdom, so continue to send him to develop this work. After only six months, Chou Cheng Yu-tung to raise money line when formally apprentice. diamond diamond.yifei8.net
At the time, as Guangzhou, Hong Kong fall, many goldsmiths migrated Macau, goldsmith almost everywhere, and competition is very fierce. Tong seems natural that gold jewelry is born, his jewelry business is very interest, quickly mastered the essentials of marketing and shops sit like got into the line when obsession.
He often used the time to work, to see the road through the gold shop to compare, using jargon called "watch shop." The boss did not know Ah Tong Zhou so obsessed. Over time, Ah Tong, often late for work, giving rise to the attention of Chou. Day, passing in a Tong way to work A goldsmith shop, find a good window display with several unique jewelry, could not help but stopped, and for a long time to try to figure out up and end up delaying the time to work. When he rushed back to gold shop, the owner has been waiting a long time in the shop, A Tong know they made a big mistake, gingerly explain the reason, the result not only does not blame the boss, took to the streets against the "See shop" to the cross to him. When not busy so long as the business, he can take to the streets to "shop to see" the. According to the rules, the shop apprenticeship takes 3 years to the believers, can Cheng Yu-tung is less than 3 years was promoted to gold shop on the charge of, responsible for the daily operation of the pavement. Later, Cheng Yu-tung to know, parents and the guys did with the silk warehouse in Guangzhou, the Chou family are friends in adversity, like brothers. Zhou, Zheng's wife has also pregnant, so the two "pulp for the marriage," agreed the relatives by marriage. Kind of weather, Zhou Jiasheng daughter, Zheng Jiasheng a man, just became a natural fit. To the "CTF" goldsmith apprentice, his father worried about his son to "Lang husband," and who not to make progress, did not tell him this.

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