Inheritance and innovation in the development of Old Phoenix

Interview Shanghai Old Phoenix Marketing Manager, press spokesman Wang Ensheng
[Editor's note: May 22, 2009, the Chinese pencil (600 612), lead B shares (900,905) issued a public notice that, in order to fully highlight the company's "Old Phoenix" brand of social influence, the company intends Company Name from "China First Pencil Co., Ltd." changed to "Old Phoenix Corporation." As early as May 14, 2009, Shanghai Old Phoenix Co., Ltd. Marketing Director Mr. Wang Ensheng network in Shanghai for the industry's exclusive interview on the special presentation of his views on the financial crisis and the Old Phoenix management and development, and pointed out to "Old Phoenix" to become the first brand of Chinese jewelry industry. ]



Figure 1: Shanghai Old Phoenix Marketing Manager, spokesman Wang Ensheng / Industry Network camera
In the May 13 -16, Shanghai New International Expo Center Shanghai International Jewellery Show, held during the years the brand Old Phoenix booth exquisite atmosphere, exhibits golden color and intricate, and the first produced by the dynamic display of Intangible Cultural Heritage of traditional old Fengxiang skills by the industry's attention. diamond diamond.yifei8.net
This year, business at 1848 Old Phoenix has gone through a 161 spring and autumn, as the century of China's jewelry industry brands. Old Phoenix Bank Building is the only one and a half century ago by the date of the century-old legend. The trademark "Old Phoenix" creative, but also from the Old Phoenix Bank Building font size. Today, a hundred years old and it's spokesperson Natalie Fengxiang like to be perceived as the evergreen tree.
At the show, Shanghai Old Phoenix Co., Ltd. Marketing Manager, Mr. Wang Ensheng spokesman for the special network of reporters to the industry, his views on the financial crisis and the Old Phoenix operation and Development.
Take the initiative in a crisis
Financial crisis is over his pocket waiting for a recovery, or to take the initiative to seize the opportunity? Wangen Sheng said, the Old Phoenix is now to take the initiative and the development of some old Fengxiang can reflect personality, old Fengxiang creative, cultural connotation , distinctive new products.

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The financial crisis of jewelry sectors, Wang Ensheng that the financial crisis on the industry is limited, the impact is not particularly large, should have full confidence response.
He said the financial crisis may bring more opportunities. The first is a marketing network to expand opportunities, such as China's jewelry market is very intense peer competition, but competition in the future international competition. Many foreign brands have to break into the Chinese jewelry market, some have entered, but it is only slowly expanding the scale of the financial crisis may make foreign brands to enter China, the pace slowed, companies have the opportunity to make jewelry strengthening the marketing network construction, to develop their own stores. In other words, the financial crisis to the jewelry enterprises to create a space for the development, to seize the high ground of the market. In the economic recovery will be more intense international competition, while the jewelry business there is more optimized their networks, a more complete network.
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Second, in this situation, strong jewelry business, you can get a better venue, point of sale, or depend on the country's distributors, joint cooperation, joint investment in a more affordable price rent or buy some shops.
Again, such as traditional as the old Fengxiang old brands, which at this stage, more should be concentrating on some new products to enhance the development of new technology, including the jewelry of new techniques, new materials, new styles develop. Once the market recovery, or after market upgrade, enterprises will have a better basis, doing a better prepared.
Financial crisis is over his pocket waiting for a recovery, or to take the initiative to seize the opportunity? Wangen Sheng said, the Old Phoenix is now to take the initiative and the development of some old Fengxiang can reflect personality, old Fengxiang creative, cultural connotation , distinctive new products. Meanwhile, the Old Phoenix is also slowly changing the kind of product, homogeneity, and take different path. Moreover, the Old Phoenix the first half of this year, including the Chinese New Year markets, including 51 in the market, with high investment to promote this market. Old Phoenix has recently opened several stores, the country has also opened several stores, such as Zhejiang, Shandong and Qingdao. diamond diamond.yifei8.net
There is in this period, changes in product mix. Old Phoenix the past, mainly in gold, is now forming a gold, platinum, silver jewelry, diamond, colored gemstones and other eight categories, the Shanghai Jewelry Fair Old Phoenix launched eight categories are all fine, some ideas products. Old Phoenix Gold products in the proportion of the decline, but the absolute gold sales have also increased. Because the gold in the Chinese traditional culture, or a timeless concept, when human consumption of gold jewelry, there is a presence and increasing the value of the subconscious.

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