To enable mothers to become Zhuji Lingbei Zhoucun first woman to wear gold rings, her 17-year-old will be back home embroidery needle, embroidery shoes travel extensively. Now she is over 100 million yuan of annual output value of the kingdom of the beautiful head of jewelry, or National People's Congress, China's top ten women in the economy, business guidance, Zhejiang Province, master, Zhejiang Jewelry Industry Association ... ... Zhou Xiaoguang, chairman of Shin Kong Group With unyielding personality and a keen marketing sense, created a woman to create a beautiful legend. This time, press into the Shin Kong, with other entrepreneurs doubts, visit the wise and elegant woman. Sensitive from the talented women in 1979, bent to the Zhou Xiaoguang packed up his family a better life, a street vendor during the day, night, car hurry. 7 years, to Yunnan from Daxinganling Tianbianzhai, doing business all over the greater part of China. In 1985, the funds accumulated more than 20,000 yuan Zhou Xiaoguang with the same kind of fear of selling embroidered cloud of newly formed households, they decided to settle down. After some thought, Zhou Xiaoguang choose Yiwu's development as a base camp. They took out all their savings in the Yiwu Small Commodity market to buy a booth. What is good to operate? Sell embroidery like think in the Northeast, the Northeast saw women like wearing colorful headdress, when people out of poverty begin to pursue a life of beauty, a woman sensitive to the U.S. Zhou Xiaoguang suddenly see the light and decided to operate accessories. So, the husband out the purchase, Yiwu to take care of her business. Year, rising Yiwu Small Commodity market of plastic, glass production in the first flower, corsage, earrings, rings and other jewelry simulation, they quickly become little jewelry store, Yiwu small commodity city, one of the most prosperous of the stalls. A few years later, she bought the store, Yiwu city Chaoyang door. Soon after, Chaoyangmen become prime business center of Yiwu. Later, Zhou Xiaoguang was chosen as the Taiwan agent for a well-known jewelry company, but often appear eager to pick up customers, suppliers are not goods for the phenomenon of late. The couple feel that the opportunity has come, the jewelry of their own processing. July 1995, the couple raised seven million yuan resolutely invest jewelry factory, and to couple the name the last word jewelry companies named Sunbeam. But the couple years that work hard all the family silver, once missed, the consequences can be imagined. Zhou Xiaoguang clearly not content with the businessman, was the face of the public's doubts, she is right most of the word is, has always been nothing, big deal all over again. Comprehension: the sensitivity of the business opportunities in addition to 10 years of experience, more importantly, their love, heart level. In addition, together with an inability to use the language of the gift. For me, the hustle of the early I mastered the jewelry industry, all kinds of information, this advantage of the Shin Kong's early development was not without benefit. You try to understand the market, you find that the more business opportunities. Acute need for scientific enterprise in October that year, Shin Kong has just put into operation, Zhou Xiaoguang the first to invest 40 million to set up a street in Guangzhou jewelry branches. Ms. street in Guangzhou are Aipeidaisi towel buckle, "Shin Kong" immediately after the division found the information back to the company immediately, Shin Kong companies have in Yiwu, Shenyang opened sales window. Southern coastal city on the popular pursuit is always quick step, the company made use of jewelry popular geographical differences and time differences, from south to north gradually sell their products, quickly open up the market. In 2000, Zhou Xiaoguang mentality holding try to enter the Hong Kong Jewellery Show, when the dazzling array of jewelry the first time on the stage, attracting the attention of numerous customers, orders as numerous as snowflakes. That is, in this exhibition, Zhou Xiaoguang broke the jewelry market by South Korea and Hong Kong to dominate the situation, the participating 57 countries and regions, 226 budding enterprises. Since then, Shin Kong participated in three consecutive years in Asia held in Hong Kong fashion jewelry exhibition held in Korea on the international best-selling product was named best international fair gold medal. "9.11" incident, the yearning for peace in the mainstream world, the United States the patriotic enthusiasm, Shin Kong business opportunities from sniff, and immediately developed with the American flag and the dove of peace as the main design of jewelry, selling products once the U.S. market ... ... to participate in the world jewelry trade fair, with designers flew to Europe and the United States, South Africa, the Middle East visit, Zhou Xiaoguang life become routine. For the first time in the world jewelry fashion and new materials, new technologies, new processes, and then through the digestive develop their own products. Today, Sunbeam has designed and developed, "Shin Kong", "EVE", "Shin Kong Greek treasure" three brands, the formation of alloy, claw chain, copper silver, crystal, acrylic five series more than 20 Class 30 more than 10,000 kinds of products, development of new products every day there are 150 variety, a leader in the domestic jewelry industry. Comprehension: When the family-run shop for business growth, the personal cleverness is not enough. Experience is important, but way more important people behind the most important. Grasp how the company market? How to find commercially sensitive? Ultimately, the scientific system, system. Thus, since 1999, the company hired professional managers in Taiwan as a general manager, the first introduction of ERP management system, with "modern tools" for our use, and the introduction of the professional consulting firm to conduct a new process of transformation of Sunbeam . Recently the company began to upgrade ERP management system, complete with staff training to upgrade estimated to cost 10 million yuan. For me personally, almost every day is learning, learning strategic business planning, internal management, Hongguanzhishi Deng, Though we understand Liao, staff Weibi to 100 percent implementation of the good, Zheng Ge enterprises learn Feichangchongyao. The company spent last year, the cost of employee training on more than 500 million, this year may exceed 8 million yuan. We have also invested 100 million yuan in enterprise open EMBA classes for staff learning EMBA course can not go out. In addition to internal training, the company selected a group of talented people every year go out to visit and inspect, to Japan, France, Italy, the United States and other countries to learn advanced technology. Urgent need for creative brand development of the industry learned, Yiwu jewelry are already more than 4,000 enterprises and business households, employing about 15 million people, about 12 billion yuan in output value, accounting for about 70% of the domestic jewelry market share of products sold more than 100 countries and regions, has become China's jewelry sales center. Zhejiang Jewelry Industry Association as the Zhou Xiaoguang, when talking about development of the industry, frowning slightly, she said: "The record industry must increase brand awareness. "Part. Only three days, the company has organized dozens of designers to develop models scarf buckle on the market, Shin Kong jewelry in Guangzhou in one shot. Popular with the industry saying, third-rate companies to do product, second-rate company to do the brand, first-class standards of business done. Lack of standards makes the jewelry industry peers vicious competition intensified, product, brand protection great obstacles.
diamond diamond.yifei8.net December 2004, the Provincial Association of Trade and Industry Bureau and the provincial trademark jointly issued a document to formalize Yiwu City as "jewelry brand bases in Zhejiang Province." But the jewelry industry, large and less well-known brands. Zhou Xiaoguang said: "The next trade association plans to contact the relevant government departments, there are plans to cultivate several well-known trademark, Jinhua City, Jinhua City brand, and continue to fight for provincial and municipal levels to support quality and technology supervision department, to perfect the standards under the Sunbeam the development of "metal jewelry, Zhejiang Province, local standards" for the early ratification of the record in the entire industry promotion, so that 'jewelry brand bases in Zhejiang Province,' truly creative license base. Yiwu city government through a formal declaration to the China Light Industry Association 'jewelry capital of China' title. "
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