"Miss Bird," Amoy drilling (Figure)
- Wei Dong Shenzhou Car (China) Co., Ltd. Vice President
Xu Xiao another name for "bird sister." Cute "Diamond bird" (Shanghai Platinum Lead Diamond Co., Ltd.) is the joint CEO Xu Xiao, Lei Xu English name together, brother and sister.
"Seven years sales triple jump," Xu Xiao is described as easy and simple, "C2C million level, B2C million level, after the company 100 million financing. "
Online diamond business, initially more like brother and sister of "gadgets." Xu Lei with GIA (Gemological Institute of America diamond grade teacher qualifications) and the FGA the Royal College of appraisers jewelry qualification) qualification double identification, already a minor celebrity in the jewelry industry. 2002, Xu Xiaoli and facilitate the part-time with his brother on eBay starting an online shop, "is trying to sell sell", has indeed made up. diamond diamond.yifei8.net
Brother and sister when the two decided to create the diamond bird, did not like the Internet elite is so the "model" on the mouth, just seat of your pants can do. Xu Xiao said: "Every woman wants to have their own diamonds, I was one of them. "60% of American women have their own diamond jewelry in China, this proportion is 5%.
Diamond bird is the biggest advantage of the price, same quality diamond stores only 40% to 50%. Find a stable supply channels Xu Lei is not difficult, but the network has always been full of fraud, particularly in luxury goods like diamonds, trust is a big problem.
Speak softly-spoken, petite soft, Xu Xiao small woman with a classic image of Shanghai. Has no shortage of fashionable casual wear both elements will not seem "tacky", "soil" will not jeweled domineering, and women mix easily. If there is such a boudoir honey around it happens to sell the diamond, ask her to be more natural. Diamond bird's "Bird's Nest Forum", Xiao and Xu Lei Xu area are opened, "sister birds" and "stone brother" Red was doing my part.
diamond diamond.yifei8.net
The company has only 5 individuals, the diamond bird Temple in Shanghai opened its first store experience. Experience store opens, sales were up 5 times on the turn. OFFICE 2008, Beijing set up next to Cartier Diamond Experience Centre, Versace and other international brands that consumers buy in here, a sense of security.
"I have a better understanding of local consumers, this is the diamond bird advantage. "EBay experience for Xu Xiao emotions. EBay is powerful, but must become half of the programmer to use; Taobao soil interface is very early, but the majority of early Chinese netizens rookie, very easy to use.
"Foreign men buy diamonds, propose to use; Chinese marriage drilling, women have right to decide. Buy diamonds or the pursuit of the mainstream "big", but also the pursuit of individuality gradually, preferably sets, rings, necklaces, earrings have. "It was by these feelings, the diamond bird stepping on the concept of luxury goods and online shopping a balance between low price point, do we afford Tiffany. diamond diamond.yifei8.net
Experience shop to open, but not more than a regional one or two suffice; customization to become standardized, diamonds, mosaics, style can be selected independently by the consumer, but limited to a specific range.
"Although the economic crisis will reduce purchases of luxury goods, but in China because of marriage, buying diamonds is rigid demand. Many price-sensitive consumers, e-commerce is still high. "The tide Acer president Liu Chong guest commented. Winter of 2008 the economy has really not affected the sales of diamonds birds, 198 million yuan of sales revenue growth in 2007 nearly doubled.
"Miss Bird," do not do nada from the dream, Shanghai Old City two little worn story house is to be called "the first network jewelry brand" of the diamond bird headquarters. 2 CEO's Office very frugal, only separated by glass walls, must also take three-foot narrow steep stairs. However, there are about ten magnificent diamond bird experience center, also spent heavily to build Taiwan's first online and store inventory enables the management of shared background. Investors today are very touched by the new capital Xu, "did not expect them so realistic, that the financing would have to move to offices at least go. "
diamond diamond.yifei8.net
Brother and sister of the diamond business appears to have committed "family" management of the taboo, but the jewelry industry in particular has nothing. In comparison, more worried about Xu Xiao internal growth company can not keep up too fast. "B2C spread too fast, every little progress is not easy, but it can be destroyed overnight. "
Xu Xiao delicate, Xu Lei tough, the role of birds in a diamond-like father, like a mother. "Women will not hesitate to difficult management decisions?" Xu Xiao without hesitation: "There is a brother in ah!"
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