Fangzuan not one word world of difference between the diamon

Spring is coming, wide variety of jewelry, jade class TV shopping ads dazzling, experts advise, through TV shopping ad buy jade jewelry products to be cautious with particular attention to the so-called "Fangzuan."
National Gemstone Testing Center in January of this year has been received on a number of consumer inquiries and complaints telephone, some consumers also sent through the TV shopping advertisements specifically purchased jewelry product identification.

Jiangsu consumer complaints:

Put special good, "Hearts and Arrows" top-cut, can get our hands on a product name to see written above is cubic zirconia, which is Gesha something about the stupid .

National Gemstone Testing Center QC Director, U.S. Shen Dong:

Synthetic cubic zirconia is a man-made products, hundreds of years of history, this product can be mass produced, the cost of production is very low, such products are often used for simulation jewelry imitation diamonds there are more and more.

Experts stressed the Fangzuan not diamonds, and some synthetic cubic zirconia wholesale price of only tens of dollars, while the diamond is a natural form, so very precious, 1 carat prices of at least 10,000 yuan above. diamond diamond.yifei8.net

Reporter noted that, in some screen TV shopping ads keep a "buy 2 kt 2 kt Juzuan Juzuan send", "precious 2 kt Juzuan" and other promotional words Although some small print on the screen using "Fangzuan" character, but the publicity Shique has repeatedly emphasized its "Hearts and Arrows" diamond-cutting process.

TV ads:

About 500 000 in the world diamond cutter, only a small number of experts can do, "Hearts and Arrows," the cut.

Experts pointed out that "Hearts and Arrows" diamonds are not unique to technology, advertising repeatedly emphasized how such a process easily, but does not explain what the main stone material, easy for consumers In the subconscious of "Fangzuan Pendant" products and diamond link, unable to identify.

National Gemstone Testing Center QC Director, U.S. Shen Dong:

Preferably the specific name of this material (in ads) expressly to the consumer, such as the detection of synthetic cubic zirconia most explicit way of saying that instead of synthetic cubic zirconia imitation diamond.

diamond diamond.yifei8.net



As for the name jade jewelry, China has a clear national standards to be provided, synthetic gem stones must be preceded by the name of "composite" word, and imitation stones should be in the product name in the note The specific name of the next material.

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